New England RL logo unveiled
New England rugby league logo unveiled by RFL
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Thursday, 07, Feb 2008 10:57
The Rugby Football League (RFL) has unveiled the logo for the newly-formed England rugby league side.
Following the splitting up of the Great Britain team into the individual nations of England, Scotland and Wales, the RFL has now selected a new badge to replace the old GB version.
It features the St George's flag with '1895' in yellow text in the centre of the cross, signifying the year in which rugby league broke away from the old code of rugby union to establish a new sport.
The logo will be used in this year's World Cup in Australia and will be used on all official merchandise and kit ahead of the tournament, which begins in October.
Commenting at the launch, the RFL's marketing manager Phil Williams said: "The new England brand has a modern feel to it which reflects the innovative nature of rugby league.
"It gives the England team a fresh new look but also captures the history of the game which we feel is an important element.
"We believe the logo also reflects the forward-thinking and passionate nature of the sport of rugby league and creates a powerful image of the England team brand."
Williams said that stakeholders and supporters had been consulted during the design process, which has taken around 12 months to complete.
"We wanted everyone to feel part of the process as the England rugby league team belongs to the whole game," he continued.
"We believe supporters will wear the new design with pride and follow the England team with passion, not only for this year's Rugby League World Cup in Australia but for many years to come."