Promotional products that boost brand engagement
Friday, 16, Sep 2011 12:02
Using promotional products can be a great way to boost your brand among both existing and prospective clients. Products such as pens, mugs, bags, lanyards and clothing can all be printed with your logo, contact details and marketing message to help raise the profile of your brand or particular campaign.
Promotional pens are the most popular form of promotional items. A pen is one of those items that most people use on a daily basis, whether it is for writing down customer orders in a shop or office or just making notes at home. So each time someone picks up a pen that features your company's name and/or logo on it, they'll receive a great reminder of your organisation and what you do.
There are plastic pens for those organisations on a tight budget - some of which can be ordered from just 100 units upwards. For those organisations who want to create a more professional appearance, you may wish to opt for engraved metal pens from a iconic brand like Parker, Lamy or Sheaffer. Research conducted in the US in 2004 indicates that recipients of promotional items, like pens, have a measurably more favourable impression of the organisation that provided them with the item.
Promotional mugs are also a popular form of promotional gift. Most people have at least two or three hot drinks while working in the office, so having mugs with your marketing message on them could provide you with a long-term way of advertising your organisation or brand each time the recipient makes a hot drink. What's more, if the mug is used by a number of different people, it could be great way of spreading your message to a wider audience.
Trade shows and exhibitions can be a great way of raising brand awareness. If you have a forthcoming trade show, consider purchasing some totes or sling bags so that you can distribute the bags to visitors to your stand. To create greater impact, consider enclosing some free samples and marketing literature. The bags could be printed with your company logo, contact details and details of the particular trade show. This should act as a great advert to the recipients but also to any other attendees who see recipients walking around the conference.
Promotional lanyards can be particularly useful at a conference, trade show or exhibition to hold a visitor pass. Although lanyards are a relatively inexpensive form of promotional products, your brand or logo is likely to get significant exposure if all attendees are wearing a lanyard around their neck!
Regardless of which promotional products you choose, it's vital that the items you distribute are relevant to the intended market. Bags, lanyards and confectionary can be popular at a trade show, exhibition or conference. Cotton shopping bags or recycled pens and pencils would be popular with the eco-conscious. Promotional keyrings could be popular with organisations in the automotive sector, estate agents, etc.
To maximise brand awareness, it's worth looking at unique products or designs to differentiate yourself from the competition. 4imprint has a range of exclusive designs that can be coupled with your brand, logo or marketing message to help your campaign stand out from the crowd. Take a look at our range of exclusive lines today!