What are the ideal products for promotional giveaways?

Wednesday, 16, Nov 2011 04:58

Everyone loves getting something for nothing - which is why promotional giveaways can be useful for businesses looking to increase brand visibility.

Research by the Promotional Products Association International shows more than three-quarters of those who have received promotional products in the last year are able to recall the name of the brand printed on them, with over half actually doing business with the advertiser in question after receiving the giveaway.

The research suggests 55 per cent of recipients keep giveaways for at least a year, with over a quarter passing on items they don't want to keep to someone else - thus exposing the brand to others in a similar way to the spread of magazine advertising when a single copy is read by several people.

So, if you're considering using promotional giveaways, which products work well?

Useful giveaways

Perhaps the most suitable items are those that your target customer base will use or see fairly regularly, ensuring that they are reminded of your company every time they do so.

For an organisation in the automotive sector, printed tax disc holders and car window stickers could be perfect. If drivers are your target audience, giving them a product that is both useful and clearly visible every time they get into their vehicle is well worth considering.

For schools, reading campaigners, publishers and book retailers, how about providing your pupils or customers with a printed bookmark with every book?

Most people still read physical books despite the rise of ebook readers and will require a bookmark to keep their place, whether they're dipping in and out of a fiction title in their spare time or perusing something weightier for school, university or work.

Promotional bags have universal appeal as well as providing a great print area for your brand, contact details or particular marketing message. So-called bags for life may be particularly effective, as their eco-friendly credentials mean they are likely to be reused numerous times - perhaps during the weekly supermarket shop - rather than used once and then put away.

They could be especially attractive as a giveaway, as many shops charge for their own branded bags for life - meaning that some people may actually opt for much more wasteful but free plastic bags.

If regular commuters or travellers make up a large proportion of your target customer base, why not consider giving away travel mugs?

Many workers who have long bus, car or train journeys to and from the office make their tea or coffee before they set off and put it in a travel mug or thermos. Provide your customers with a free travel mug and it is sure to be utilised time and again, advertising your company both to your customer (as well as anyone else that sees the mug).

Fun giveaways

You can have just as big an impact on customers with giveaways that are more fun than useful.

At 4imprint, our range includes items like teddy bears, games, toys and sweets perfect for kids and big kids alike! Promotional giveaways from 4imprint are available with low minimum order quantities - ideal for those working to a tight budget. We offer free product samples and free artwork and guarantee that your order will be printed exactly as per your artwork proof. If you are not completely satisfied with your order, we will reprint your products or credit your account with us.

So, what are you waiting for? Check out our range of promotional giveaways today!