A guide to printed bags

Wednesday, 28, Sep 2011 03:38

Printed bags provide an ideal way to publicise your organisation, and by giving them away at events, such as a trade show, exhibition or sales conference, you can quickly spread the word about your company or marketing campaign. There are several kinds of bags that can be used to great effect.

Nylon drawstring bags are lightweight and durable, making them great to hand out to people visiting your stall at a trade show and or exhibition. Attendees at events often pick up brochures and marketing materials from a range of companies, so providing them with a free bag gives them a handy place to store their handouts. Research indicates recipients of promotional items think highly of the company that sent them the products and by having your organisation's name printed on the front of the drawstring bag, the recipient will be advertising your brand and logo as they walk around the venue.

For added impact, fill your drawstring bags with other useful items before giving them away. That way you can provide recipients with more promotional merchandise - such as printed pens, keyrings and lanyards - that bear your organisation's name and contact details, giving you further opportunities to promote your products and services.

Messenger and exhibition bags can be put to great effect at events like exhibitions, training seminars or internal team-building exercises. Consider instigating a direct mail or email marketing campaign before an exhibition to offer visitors to your stand a free goody bag. Research indicates that giveaways like these help to increase footfall to your stand and it could create a real buzz around the venue.

For sales conferences and corporate events, laptop and business bags are an effective way to communicate your brand to both new and existing clients. Offering somewhere handy to store important documents, each time the bag is used people will receive a timely reminder of your organisation, and studies show companies that provide promotional products stick firmly in the minds of recipients.

Sales and marketing teams often attend several events and trade shows over the course of a year, so providing team members with travel bags and holdalls that have your company's name and logo printed on them will act as a great reminder each time they go away on business.

If you're keen to promote the green credentials of your business to customers or other key stakeholders, consider giving them eco-friendly bags made from cotton or recyclable materials like nonwoven polypropylene.

With more and more shops charging customers for plastic carriers or not even providing them at all, there is a growing trend towards reusable 'bags for life'. Why not provide your customers with cotton printed bags that have your company's logo on them? Research from the Environment Agency shows reusable 'bags for life' only need to be used four times to have a lower carbon footprint than that of a regular plastic carrier and as they can be used time and time again, they can advertise your business many months after they were first given away.

At 4imprint, we provide a wide range of products that you can use to promote your business effectively. Your brand, logo and contact details can be incorporated into a number of designs and different types of bags. Check out our selection today!