Benefits of investing in corporate gifts

Tuesday, 17, Jan 2012 02:13

Investing in corporate gifts - be it pens, clothing or bags - can offer a number of benefits to your firm, whether you decide to issue personalised gifts to staff, members of the public or clients that you do business with. Regardless of your budget or the size of your organisation, you'll be able to find great products that can help to improve brand awareness and attract more business.

Perhaps one of the biggest benefits associated with giving corporate gifts is that they encourage the recipient to take a more positive view of the organisation that sent it.

A 2011 study by the British Promotional Merchandise Association (BPMA) shows that 56 per cent of businesspeople who have received a promotional product claimed their opinion of a company became more favourable after they were sent the item.

With around four-fifths (79 per cent) of respondents stating they are likely to do business with the organisation in the future, you should find sending promotional items proves a great way to attract more interest in your product offering, services or particular marketing campaign.

Sending gifts to clients as a way of saying thank you for doing business with them, meanwhile, can show that you value the relationship you have and are keen to continue working together in the future.

Research indicates that people not only like to receive promotional items that they perceive to be valuable, but are also likely to hold on to them for a significant period of time.

Indeed, BPMA figures show 87 per cent of people have kept a corporate gift for over a year, so by providing items that feature your company's logo or contact details your brand could be advertised for many months to come.

You may also want to consider using promotional items as a sales incentive. Everybody likes to feel that they are getting a good deal so how about offering your customers a free gift with every purchase? Maybe you could use an order threshold to qualify for the free gift to encourage higher order values?

So which promotional gifts work best for a business? Data from US-based Promotional Products Association International shows corporate clothing was the most popular form of promotional item in 2010, so you may find that the likes of T-shirts, hats and jackets enables the recipient to look smart, while at the same time advertising your company and increasing brand awareness.

Of course, clothing is not the only effective corporate gift available. Pens have long been a popular way to promote a company - whether given as a free gift with purchase or handed out at conferences and trade shows.

Alternatively, you might wish to give business bags as promotional gifts. Not only do these provide the user with a handy way of carrying documents around, but with your logo being prominently displayed on it your brand will be advertised to all those who see it.

For a great range of corporate gifts, visit the 4imprint web-site or request our latest catalogue. We provide a wide selection of items that you will be able to personalise with your firm's logo and contact details to make for fantastic gifts. With our high-quality product offering and competitive prices, you can be sure of finding amazing promotional products that will offer a good return on investment.