WH Smith cautious in run-up to Christmas

WH Smith reports fall in sales remaining cautious in run-up to Christmas
WH Smith reports fall in sales remaining cautious in run-up to Christmas
 
 

Thursday, 12, Nov 2009 11:50

WH Smith has said it is hoping for a Christmas pick-up, after reporting a fall in sales.

The high-street store said in its interim management statement that like-for-like sales declined four per cent in the ten weeks to November 7th.

The company said it was now "cautious", but planning for the busy Christmas period.

A statement from WH Smith read: "Further to our announcement on October 15th of our intention to return up to £35m of cash to shareholders via a rolling share buyback programme, we have purchased approximately 1.1 million shares to date at an average price of 503.905p.

"Whilst we remain cautious about the consumer environment and anticipate competitive trading in our markets over the key Christmas period, we have planned accordingly."

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