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 20 July 2008 18:10 BST

Business leaders announce new climate measures

Wednesday, 14 May 2008 12:03
New measures outline how each person can help the planet

Science In Focus 

Business leaders have announced a new series of measures to make it easier for consumers to tackle climate change.

For the past year the Together campaign has worked with business and government to help people reduce their carbon emissions as well as their household bills.

New initiatives announced today include an offer from B&Q to install free loft insulation for 2.7 million Diamond Club members who are over-70; the National Trust rewarding people for having more energy efficient cars and homes; and a new home insulation service from Tesco which hopes to help up to half a million households save a tonne of carbon dioxide (CO2).

The initiatives were announced at the same time as Together launched a new savers' guide outlining how going green can help people cut energy bills.

People could save up to three tonnes of CO2 and hundreds of pounds on energy bills a year by being more environmentally-friendly, the guide claims.

"Today's exciting new carbon-saving announcements will boost consumer action on climate change at a time when people are feeling the pinch from rocketing prices," said Together campaign director David Hall.

"Our expanded coalition will bring millions more members of the public into contact with the campaign over the coming months."

Environment minister Phil Woolas added: "The green pound really can go further – people can cut their carbon footprint and save money into the bargain. This campaign shows this and I hope it will encourage more people to make environmentally friendly choices.

"The signs are encouraging. We know that people want to cut their impact on the planet – recycling rates are at a record high, emissions from people's homes are dropping, and since last June we've had nearly a million visitors to our online carbon calculator."
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