Durex seeks condom testers
Durex wants its new products to be put to the test
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Friday, 30, Mar 2007 11:15
Condom-maker Durex is looking for testers for its new products in what it describes as a "dream job" offer.
The company wants members of the public to act as testers for its condoms and lubricants and is asking people to apply on its website.
In a statement on the Durex website, the company says: "Here's a golden opportunity to become a product tester for Durex, testing our famous condom range."
The testers may also be asked to try out the new Durex Play and Play Vibrations ranges and could win a £500 bonus for their efforts.
Would-be product testers are asked to fill in a single-page online application and questionnaire asking about their condom use and lifestyle habits.
They will then be asked to feed back to Durex their opinions of the new products.
Durex spokeswoman Sarah-Louise Heslop said: "What's behind it isn't some crazy kind of 60s love-in.
"The idea is to create a massive panel of testers who can try Durex condoms, have sex and then give us feedback about their experiences - in strictest confidence, of course."
A similar campaign in France is said to have resulted in 14,000 applicants.
The British version is hoped to pull in 5,000 testers spanning various age ranges and backgrounds.