Penis pump advert banned
An advert for a penis vacuum pump has been banned
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By Darren Estwick. |  |
Wednesday, 30, Sep 2009 12:20
A catalogue advertising a penis vacuum pump has been banned by the advertising watchdog.
The ad, place inside a national newspaper, stated the product provided "stronger/larger erections" and that it had been supplied to thousands of satisfied customer.
The advert continued, stating users reported temporary gains in size.
By using the pump, the penis would increase its capacity for blood flow helping "to enhance potency, resulting in a stronger, larger erection", the ad claimed.
It also claimed the device could help with erectile problems.
The advertising standards agency (ASA), however, received a compliant challenging the claim of "stronger/larger erections" stating it was misleading and questioning whether it could be substantiated.
The ASA also looked into whether the advert could discourage readers from seeking qualified medical advice.
In response, the company responsible for the advert - Easylife - referred to medical journals which looked at the use of vacuum devices in the management or treatment of erectile dysfunction. They said the evidence supported claims for temporary increase in size.
The ASA, however, ruled that Easylife had not supplied documentary evidence to support the temporary effect on erection size by increasing blood flow to the penis.
A statement released by the watchdog states: "We noted the ad was headlined 'Stronger/larger erections' and, while we noted text in the body copy stated that any increase in size would be temporary, we noted we had not seen evidence to support the claim that users reported 'temporary gains of 1-2.5 inches in length and 0.75-1.75 inches in girth'.
"In the absence of documentary evidence, we concluded that the claim 'Stronger/larger erections' could mislead."
The ASA also said the advert could be seen to offer a treatment for impotence and, as that treatment would be conducted without the supervision of a doctor or other suitably qualified health professional, the ad was in breach of the advertising code.
As a result, the watchdog declared the advert should not appear in its current form again.