ITV announces This Morning to be broadcast at weekends
ITV announces This Morning to be broadcast at weekends
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By Adam Leveridge
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Saturday, 13, Mar 2010 11:19
ITV's flagship daytime show This Morning will be screened seven days a week, the broadcaster has confirmed.
From next week the show, hosted by Phillip Schofield and Holly Willoughby, will also be broadcast on Saturday and Sunday in the shape of two one-hour specials.
The new shows will begin on March 20th, with the programme's executive producer Karl Newton describing the decision as a "great natural progression" for This Morning.
"It's a very exciting time for us here at This Morning and this is a great natural progression for the show," he said.
"We are thrilled that Phillip and Holly can host these one-hour shows - it opens the programme up to a whole new audience who may miss out during the week.
"It will also reflect viewers' thoughts as Phillip and Holly digest and comment on the huge amount of messages and calls we receive."
The new Saturday show will be screened at 12:10 GMT while the Sunday version will begin at midday.