Jack White's 'controversial' ad to air
Jack White's 'controversial' ad to air
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Saturday, 29, Apr 2006 02:49
Jack White's controversial advertisement for Coca-Cola is set for a once only airing on Channel 4 this Sunday.
However fans will either need to stay up late or set their video recorders to catch the ad. It is being aired at 1.55am.
The ad has caused controversy for The White Stripes singer who has been accused of selling out for the corporate dollar after previously being the poster child of brand-free music.
Lasting for 100-seconds, the ad features White singing 'Love is Truth' in a short film about a young girl who loses her pet bird.
A Coca-Cola spokesman said: "This is the only time we plan to show the advert here. It will also be available on our website for a limited time." It is understood the limited exposure of the ad relates to a clause in White's agreement with the company restricting the number of screenings."
White has defended his decision to align himself with the company to promote what he calls the "greatest drink ever made by man". He claims that as a teenager he wrote 100 short songs about the drink.
