British women drink less beer

British women drink less beer than their American and European counterparts

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Thursday, 19, Mar 2009 08:37

British women drink less beer than their American and European counterparts, new research claims.

A report published today suggests women represent only 13 per cent of the UK beer sales market, while in the United States 25 per cent of beer is consumed by women, and the figure is as high as 36 per cent in Ireland.

Researchers also point to the fact less than one in ten of UK females vote beer as their drink of choice, with estimates suggesting half of British women prefer drinking wine, with a fifth opting for a spirit and mixer.

Today's research claims it is more than a simple case of women not enjoying the taste of beer; instead it's the perceptions surrounding the drink that is discouraging women from regularly drinking beer.

"Advertising plays a big part in leading women to associate beer with uneducated, overweight macho culture, while they view wine drinkers as being sophisticated, successful and slim," the study claims.

Weight gain is another key issue in dissuading women from drinking beer. Forty five per cent of women questioned believe they will put on weight if they regularly drinking pints of beer.

A new initiative called The BitterSweet Partnership is being launched this week to encourage more women to drink beer.