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 30 August 2008 17:45 BST

Britons fail to recognize UK landmarks

Monday, 05 May 2008 12:58
Angel of the North most recognised British landmark
More than half of British people were unable to identity tourism icons in a survey, saying that Hadrian's Wall is in China, St Paul's Cathedral is in Rome and Trafalgar Square is a piazza in Portugal.

Travelodge, the budget hotel chain, asked 3,000 Brits to identify famous UK landmarks from a series of photographs but almost two thirds (61 per cent) were unable to recognise London's St Paul's Cathedral, mistaking it for St Peter's in the Vatican City.

Only five correctly identified the Royal Pavilion as a Brighton attraction, but 67 per cent of respondents thought the building was a palace in Rajasthan, India.

Although 83 per cent of Britons could identify Anthony Gormley's Angel of the North, famous London landmarks such as Trafalgar Square and St Paul's were believed to be abroad.

In addition, more than half of UK residents were unable to identify city trading hotspot Canary Wharf, instead mistaking it for Manhattan's prominent skyline.

Guy Parsons from Travelodge said: "Increased foreign travel on budget airlines has meant that Brits have sometimes ignored what this country has to offer.

"However with travellers tightening their purse strings due to the credit crunch, more of us will be staying within these shores to explore some of these fantastic locations."

Better weather and cheaper deals abroad were the top two reasons for holidaying overseas, while one in five respondents simply think Britain is "boring", according to the survey.End of story


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