M&S launch Klass ad campaign
Myleene, a bikini and a shower: Classic combination
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Saturday, 03, Feb 2007 07:46
The new face and body of Marks and Spencer's spring and summer collection has been revealed as I'm a Celebrity. Get Me out of Here beauty Myleene Klass.
Myleene has signed a reported multi-million pound deal with the retailer to model clothes and swimwear for the new season.
The 28-year-old got pulses racing with her bikini-wearing performances under the jungle showers on the ITV1 show last year.
And M&S bosses are hopeful the former Hear'Say singer turned TV presenter will help get bikinis flying off the shelves in 2007.
The sexy photos released by the firm were taken at a beach in South Africa, with Myleene working alongside existing M&S models Twiggy and Erin O'Connor.
Myleene admits that the experience felt like her "first day at school".
"At first I was a little bit nervous - but once I put on those clothes, I started to feel like a real M&S girl," she said.