H&M unveils new Kylie bikini range
One of the fifteen new styles on offer in the new range
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Thursday, 12, Apr 2007 12:11
Kylie Minogue has been unveiled as the new face and body of high-street retailer H&M's summer swimwear range.
Described as "relaxed meets disco", the new line features some very-Kylie silver bikinis and is said to be inspired by the Australian singer's own unique beach-life style.
"You only have to look at Kylie's fantastic personal style to see how stylish she is, and she is such a sweet person," said H&M's head of design Margareta van den Bosch.
"She was very enthusiastic in communicating what she personally likes to wear on the beach and showed us visual references like her own favourite 60s vintage bathing suit, which inspired the halter neck costume."
Fifteen styles are included in the new H&M loves Kylie line, which will debut in stores in mid-May.
While prices start at €9.90 (£6.70) for bikini bottoms and rise to €29.90 (£20.40) for the dresses, ten per cent of all proceeds will be donated to WaterAid, a charity seeking to provide the world's poorest communities with reliable freshwater supplies.
H&M will be hoping the Kylie factor works in their favour after a recent fashion tie-up with Madonna resulted in clothes not flying off the shelves as expected.