InTheNews.co.uk
Breaking News:
Your source for news

TV Story

30 August 2008 17:40 BST

Sara fired from The Apprentice for 'bludgeoning' sales

Thursday, 15 May 2008 11:10
Sara Dhada fired from The Apprentice for poor sales technique
Trained barrister Sara Dhada was fired from The Apprentice after her sales technique failed in a wedding-related task.

The 25-year-old car saleswoman was accused of using a "bludgeoning" sales approach as her team attempted to sell wedding products at a bridal fair in Birmingham.

Dhada was joined in the boardroom by Michael Sophocles - for the second week running - and Helene Speight, whose team had been beaten to the tune of nearly £4,000 by Lucinda Ledgerwood's team.

Speight's decision as team leader to sell mid-range wedding dresses at the Birmingham event had proved costly with Ledgerwood's team making some £5,752.99 profit through their successful sales of high-end dresses and lingerie.

And though Sophocles was again criticised by Sir Alan Sugar on the BBC1 reality show, it was Dhada who got the boot, with the Amstrad boss accusing her of "alienating" brides-to-be with her sales tactics.

"If I had been one of those recipients of your sales pitch I would've got your head and pushed it in the bloody cake," he told her.

"You go off like a machine gun. You have a tendency of transmitting and not receiving. You talk, talk, talk but don't listen," he added.

Dhada, from Leicester, said her experience on the fourth series of the show had taught her that she needs "to defend herself".

"I need to say 'you can't speak to me like that'," she continued.

"I didn't defend myself properly. I was so tired. I was thinking just let Sir Alan say what he's got to say, get it over and done with."End of story


More TV news... 
    • Win a Sony Vaio laptop

      The funky Sony Vaio laptop truly is stylish in it's design making it perfect for computing in cafes and bars. Featuring a 14.1 inch screen so movies, videos and documents can be viewed with ease, the Sony Vaio has a whopping 160GB hard drive for you to store all your photos and entertainment in one place. You can play and burn CDs and DVDs so your music and film collections can travel with you where ever you go and the Sony Vaio also has wireless connection so you can get on the internet on the go! The Sony Vaio comes with Windows Vista Home Premium Edition which means your new laptop is good to go as soon as you win it!

      Click here to enter

Also In The News 

© 2004- 2008 www.inthenews.co.uk. Advertise | Privacy | Terms of Use